“As a co-founder of our boutique law firm, I am emotionally attached to its brand. Prior to opening our doors in 2012, I hired Erik Hansen to lead the brand strategy and develop our visual identity. Our resulting brand communicated our caliber of work and elevated our reputation from day one. After three years in business our firm had received multiple industry accolades and significant press attention due to our numerous victories and reputation for community engagement. Our practice had matured rapidly and we knew this change would be well supported by brand enhancement work so we circled back to Erik in 2015 and hired Mekanic to lead the way. In just six weeks we were spoiled with an updated visual identity, a new website featuring exquisite photography, refined messaging and a full package of marketing tools. In a blink, the work was complete and the execution was flawless.”