“[Medina] has had a direct impact on our bottom line by increasing sales while reducing media expenditures. Their strategy and buying methods helped build the brand and drive sales. They “get it” when it comes to buying media because they’ve been on the other side [selling media]. This insight helps them really add value to the media-buy by creating more points and stronger spot placement. Traditional agencies, which typically use entry-level personnel to negotiate, can’t match their experience. The agency PRINCIPLES actually do the buying to ensure that we get the most value and best rates.”