"The mix of engaging on-demand learning and live sessionsensures that our sellers remain focused on not only learning MEDDPICC, but using it every day. From an enablement perspective, the MEDDICC Membership fits in perfectly with the flywheel we are building for our GTM team to become more effective. Whilst there is still much value for us to unlock with MEDDPICC as a common language, the immediate impact has been impressive."
“To scale, I also needed to invest which meant I needed the Board and the wider business to have confidence in our sales forecast and our ability to deliver, so I could give confidence in the forward growth plan."











