"We approached Mearns & Gill with a brief to deliver adverts that would differentiate us from our competitors within the oil and gas industry. As part of our initial meeting, we shared a Pinterest board with them which showed examples of the style of ads that we liked. These were all high impact ads where the image played the primary role and was supported by a small amount of strong, relevant text. We wanted a suite of ads that was similarly high impact and, once one had been seen, the other ads within the set would be instantly recognisable. When (they) presented their concepts to us, our initial reaction to the ‘see things differently’ concept was immediate, instinctive and emotional. The ads were so far removed from anything we had seen previously, specifically in the field of integrity management, but also in relation to the oil and gas industry that it was instantly obvious that this concept was the correct choice for our next advertising campaign. (They) not only understood what we asked of them, but delivered more than we expected with a provocative, powerful concept that delivers our message and stands out from a raft of bland industry adverts."