Mayuscula is a Barcelona based branding and design studio focused on the creation of global and multilingual brands for start-ups, established companies and creative agencies in need of a partner. They help their customers tear down the barriers to their competitiveness, whether expanding their business to emerging markets in Asia and Middle East, or penetrating in developed markets like Europe. They celebrate the coexistence of diverse cultures, helping their clients create consistent global brands that connect with the local environment.
"A custom uppercase typography was designed for all applications concerning wayfinding. It is based on modernism and inspired by the signs on Barcelona's façades from around the turn of the 20th century."
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