"As a marketing agency, with M2O, we can skip the part when we had to contact big media houses to get programmatic advertising for our clients. The platform and interface are so easy and pleasant to use so that a digital marketing expert can quite easily get started with it and the set up of an account is very simple. We have been using M2O with our clients who might not have large media budgets but want to test programmatic advertising and also with such clients who’s target audience is challenging to find. The AI has brought results very nicely to the more challenging business fields also. The websites weren’t all relevant but they still brought results which merely shows that the AI had reached the right audience, no matter where they surfed online. This also shows in my opinion, that the traditional targeting in hand-picked sites isn’t the most effective way to reach your target audience, no matter who your audience is, and get measurable results. M2O is transparent all the way, interface and set up is easy which adds to the pleasant user experience. No minimum budget and clear reporting with easy to track results."