MarketLauncher, Inc. (ML) is a highly specialized, business development consulting firm. Their 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world. Founded in 2001, ML has helped hundreds of clients identify and accelerate growth opportunities using a data-driven approach and account-based selling methodology. Companies that work with them are looking for opportunities to grow or to focus on their most profitable business opportunities – often by launching a new product, expanding geographically or just increasing the volume of their highest yielding sales opportunities. By capitalizing on ML's strategic outbound experience and expertise clients can push for growth without pulling resources from their core business, allowing them to test-market a new idea or growth opportunity, or create consistent lead flow, with minimal disruption.
"Zoho was especially effective for this campaign because we got immediate feedback from the client that kept the process moving quickly. For example, when I posted about a call I had with a grocery store, she let me know what to reference in my email follow-up. If this had been over email it would have taken much longer. Plus, the rest of the team was able to use the client’s guidance when facing similar situations in their own outreach."
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