MarketKarma is a boutique digital agency in Miami Beach, Florida. They've architected search marketing strategies for a number of Fortune 500 brands. Leading brands rely on them to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear higher rankings, more traffic, and ultimately more revenue. Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively.