Marketing Specifics, Inc. was founded in 1987 by principal owner Joan N. Barnes, MIRM, as a full service marketing, advertising and interior design agency servicing both the commercial and residential real estate industries. They have worked with the largest publicly traded and privately held real estate developers and builders in the United States, Mexico, Nigeria and The Middle East. As experts in residential development, they provide assistance and guidance in all aspects of selling a community. This translates into a comprehensive approach where a community’s sales message is consistent from a brochure all the way to the interior design of the selling environment. What makes Marketing Specifics so unique is that they only market and manage real estate projects, unlike most marketing firms that do not specialize in one discipline. Marketing Specifics is truly a single source for developers and builders.