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Gail & Rice began in 1931 by engaging audiences with entertainment. With close ties to the automotive industry in Detroit, they innovated and grew alongside it, becoming the first company to bring cars and people together. To this day, they continue to connect complex and emerging technologies to people’s lives. They continued to expand in size and capability over the years, becoming a leader in Experiential Marketing before it was first recognized as an industry. Over the course of their long-term client relationships, they refined their ability to speak to a variety of audiences in the appropriate voice – talking with consumers, media or stakeholders such as retailers, employees and investors with equal skill and confidence.
Giant Step is an award-winning New York-based creative agency with an expertise in music & culture. They conceive and execute experiential platforms for brands, that create lasting consumer engagements. From multi-channel global programs to targeted market activations, the Giant Step approach has helped elevate and strengthen brands. Giant Step also builds upon a legacy of community development. They began as an underground club and record label in the early 1990s, originating and debuting acts such as Daft Punk, Jamiroquai, The Roots, Massive Attack, Nuyorican Soul, Mark Ronson, and Gilles Peterson. Their brand has grown to be a trend-setting national events promoter
Wasserman Experience is an award-winning, brand experience agency that specialises in creating unforgettable experiences for both brands and rights holders. Since 2002, they have pioneered the fusion of technology with live experiences and social media to ensure every single moment can be captured, shared and talked about. Wasserman Experience is a global organisation with local expertise and entrepreneurial passion.
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