Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. As mobile traffic increases and surpasses desktop volumes, publishers are required to develop a multi-screen digital strategy that adapts to usage trends and stays ahead of the competition. Catering to publishers’ ever-changing needs, Marfeel developed a proprietary technology that analyzes publishers’ unique audience – user habits, behavior and usage patterns- and dynamically adjusts the mobile site layout, to address these, which results in maximizing readership levels, engagements, pageviews, loading time and ultimately- ad revenue.