Magnite Testimonials

"One of the goals of GEAR UP is to increase students’ and families’ knowledge of postsecondary education options, preparation, and financing. Many prospective students and their families were largely unaware of how affordable college is in North Carolina compared to other states. This transmedia campaign was designed to increase awareness about college affordability, especially given the new NC Promise Tuition Plan and the UNC System fixed tuition program. Research found that streaming TV could play a role in reaching economically disadvantaged and rural communities effectively. VisionPoint and Magnite customized a strategy to help thousands of potential students understand affordable college opportunities."

"The Preferred Price Reduction solution helps us ensure that we deliver the best outcomes for our advertisers. PPR maximizes efficiencies without sacrificing inventory quality or ability to effectively compete based on price priority."