"Testing CTV with Magnite, with whom we have a long standing partnership, a testament to their impeccable service and support levels, was a smooth and straightforward process that has delivered impressive results for the client. Achieving powerful cost efficiencies, as well as control and transparency on quality AVOD programming, has helped build confidence and trust in this emerging digital format and meant we have renewed the activity quarterly as a tried and tested route to brand awareness and engagement."
"We are very pleased with the results from this campaign which tapped into the combined power of OLV and CTV to promote the launch of Inch’s Cider. We were able to achieve our main KPIs including brand uplift and incremental reach with the help of the expert and dedicated team at Magnite. They continuously optimised the campaign and efficiently tackled any troubleshooting that arose, promptly. We look forward to working with them again and building upon the success and learning of this campaign."










