MadeByPi is an award winning digital agency with a 20 year track record of delivering new projects and streamlining existing ones. Their team of consumer researchers, strategists, creatives and technologists are experts in their fields, part artists and part scientists they work daily with leading brands to deliver solutions that drive engagement, retention and revenue growth.
"The user base of CBBC online is predominantly the 6-12 year olds who watch the CBBC Channel. Within this very broad age range, children have a variety of abilities and needs that we have to cater for. The most significant challenge we face is how to provide valuable individual experiences, for users who are in very different life-stages, whilst retaining the identity of a single brand."




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