Macon Raine – A Chicago B2b Marketing & Advertising Agency. As a B2B marketing and advertising agency, they provide clients a result everyone knows how to measure: more new customers. When you work with Macon Raine, you harness a low risk, variable-cost, powerful, affordable and proven means to create new customers (donors or students, too). They develop agile marketing, selling and demand creation campaigns. They identify key performance indicators. They implement and configure CRM, marketing automation technology and web 2.0 to support the strategy. They put 50% of their fees at risk and base their final compensation on your success. They implement those strategies and create demand for your services. They measure and monitor campaign performance.