"We decided last minute that we wanted to create a video to illustrate what our industry is all about. We asked for Mach Media’s help and they were quick to offer some good ideas. Considering the little time at our disposal and the almost impromptu nature of the project, Mach Media was subject to quite extreme working conditions. But they managed to come up with a great result that received a lot of positive feedback from the audience. In fact, it was so well received that we created a second video this year and are even considering making it an annual element of our public relations efforts."