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MacGillivray Freeman Case Studies

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    Maxwell is a creative agency that helps national consumer brands seize opportunities for growth and positive impact. Their work helps category leaders amplify their story, connect with consumers and reinforce their values through an integrated approach that considers brand storytelling, digital PR, content and influencer marketing, and paid advertising. They work with national consumer brands, often at significant pivot points of growth, to increase awareness, drive consumer engagement and strengthen loyalty.

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    Ruby Press is a boutique PR agency with offices in New York's Hudson Valley and Brooklyn, specializing in lifestyle brands (art, design, food/beverage, wellness & beauty). Over the past 20 years, they have been honored to work with an impressive roster of clients, ranging from small independently-owned businesses to Michelin-starred restaurants and world-renowned fashion houses. They specialize in editorial placement and social media influencer marketing.

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    eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger brand’ – their company exists to study challenger behaviour and work with businesses who want to become challengers themselves. They work with their clients to apply current challenger methods to their own business – using their tools and processes to offer an exciting and proven alternative model for business strategy, brand development, marketing, innovation and organisational culture. Their philosophy, processes & tools are grounded in The Challenger Project – an evolving global study of the world’s most successful challenger brands and companies across all categories and industries. The insight they gain from this research has made them the world’s leading voice on challenger brands.

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