Lyriko is an AI-based CRM plug-in that provides advanced decision support, especially for Pharma and Life Science companies. By setting up marketing priorities and rules of engagement, the system can autonomously orchestrate tactical suggestions for the Sales Reps and create messages with personalized content addressed directly to HCPs. Lyriko can be easily integrated with all the major players in the CRM ecosystem.
"For us, Hyntelo is definitely the ideal partner for deploying data-driven tools that are potentially scalable to other markets."
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