“Lux has been a true thought partner in providing us with a deeper understanding of our current and future customers, their attitudes and values, and how what we deliver resonates with and creates value for them and their families. In this past decade of working with the Lux team, we’ve learned what really matters to people when they are choosing a place to set down their roots, raise their children, or grow older together. Lux has challenged our thinking and assumptions. We’ve used these customer insights to tailor our community development, lifestyle and amenity planning, and home designs and products to have the greatest appeal to key buyer segments. Lux’s work has had a tremendous impact in our company in how we plan and create communities across the US”