Luca is Pricing Strategy is one of the most powerful levers that retailers have at their disposal to create growth, yet it is underleveraged. Most retail pricing teams settle for making decisions in spreadsheets, shooting in the dark, and working backward from a cost-plus margin target, leaving a LOT of money on the table.
“We were aiming to push some of our products to achieve #1 in the best seller category. While it is important for us to maintain and increase our profitability over time, we also have to make sure that we do not compromise on the sales volume by unit. We needed a price plan that could hit two birds with one stone!”
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