Luca is Pricing Strategy is one of the most powerful levers that retailers have at their disposal to create growth, yet it is underleveraged. Most retail pricing teams settle for making decisions in spreadsheets, shooting in the dark, and working backward from a cost-plus margin target, leaving a LOT of money on the table.
"Coming out of the pandemic that we really wanted to focus more on operational efficiency of the business. We knew that getting the right pricing strategy and cadence in place was going to be a big part of that for us. The Luca platform has an opinionated way on how to go about this, which shows results."
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