Luca is Pricing Strategy is one of the most powerful levers that retailers have at their disposal to create growth, yet it is underleveraged. Most retail pricing teams settle for making decisions in spreadsheets, shooting in the dark, and working backward from a cost-plus margin target, leaving a LOT of money on the table.
“We learned at Uber that pricing can be extremely high-leverage but also should never be a black box. We are building a platform which has Uber-level pricing smarts but with a modern interface with transparent and configurable decision making.”
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