Luca is Pricing Strategy is one of the most powerful levers that retailers have at their disposal to create growth, yet it is underleveraged. Most retail pricing teams settle for making decisions in spreadsheets, shooting in the dark, and working backward from a cost-plus margin target, leaving a LOT of money on the table.
"We were in a catch 22 situation – if you over optimize for your profitability, you shrink your business. But at the same time, you need a business where the unit economics work. We needed a core pricing solution that could execute on our pricing strategy and account for environmental factors and considerations that we just candidly couldn’t manage ourselves."
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