“When we set the goal of having a loyalty program for the Crystal Ballroom, we started the conversation with Etix, and they determined that integrating a third party partner made the most sense. After considering various loyalty vendors Etix concluded that LoyaltyMatch had the best platform for entertainment venues, then created the partnership with them that led to all of us working together. We have found that a technical integration between our ticketing company and a loyalty provider is an ideal framework, both for backend administration and for our customers’ experience. And on a development level, working with these two companies as a unified team makes everything from inception through rollout a much smoother process. As such, “Join The Band” has been an extraordinarily easy program to manage because of the responsiveness and commitment of Etix and LoyaltyMatch”