"While we had a great data science team building a good fraud detection service, we suddenly saw a spike in fraud and needed something to understand where it was coming from the Journey feature is the most powerful concept in Analytics and BI I have seen in a while. It allows rapid creation of complex scenarios. Combined with the ability to apply them on top of raw data allowed our team to very quickly iterate on and understand the patterns in the data We were also able to leverage this to improve our models significantly. It's a critical part of fraud monitoring infrastructure now."