“We at Beck et al. Services are providing IT business solutions for our customers, which have to be educated in order to understand the benefits these solutions could bring to their company. At the beginning of our cooperation with Loopaa Marcom we were facing low click rate for our ads, because they were not correctly understood and the audience didn’t know exactly what to expect. In the second phase, Loopaa came with the proposal to offer an analysis of the most common problems of our customers in a form of an ebook, which proved to be the right solution to capture the attention of the audience and inevitably their intention to discuss with us about the solution. Most probably we will continue this way of approaching the audience on local market with an extension to other IT solutions from our portfolio.”