Frequently Asked Questions
Describe who the software is best for - their role(s) within what kind of companies.
Looker is a data platform built for department and organizational wide analytics. Looker has harnessed the power of SQL to create a uniquely powerful data analytics platform that helps companies get real value from their data. Now anyone can ask sophisticated questions of the data using familiar business terms.
How does this software benefit them?
When the whole company has reliable, trustworthy answers--and analysts are no longer a bottleneck--everyone can answer their own questions and make more informed, data-driven decisions.
How technical do users need to be to use the software?
How Looker works in 5 simple steps
1.Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.
2.Let Looker automatically generate a data model from your schema.
3.Embellish the data model with custom dimensions and measures that reflect your company’s unique business logic.
4.Give all your users—technical and non-technical—access to Looker to answer their own questions through reports, dashboards or just exploring the curated environment you have built.
5.Relax as Looker translates their business questions into performant (and dialect specific) SQL.
What makes Looker a leader in this space?

Looker delivers a new approach to analytics. Building upon the best of what’s come before, Looker reimagines analytics for today’s faster databases. Providing powerfully simple analytics for everyone, in any industry.

"Mary Meeker, one of the world’s leading tech investors, recently featured Looker as best in tech in her 2017 Internet Trends Report. "
Who are your biggest competitors (3-5 companies)?
Tableau, Domo, Sisense, Periscope
How/why is Looker better than those competitors (or most others in their market)? What about it is unique, stronger, easier, etc.?
What kind of features can customers expect to see in the near future? And longer term?
Which popular or common software does your product integrate with?
We integrate with any relational database. Partners include Google BigQuery, AWS, Microsoft Azure.
Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc), limits, etc. If it's not simple, use broad estimates or ranges for typical setups.
quote based pricing.
Is there a trial or free download available?
Free trials on your data are available.
What kind of training/education is offered?
Online training, office hours, documentation, live chat access.
Describe the implementation process and timeline.
connect your database and start getting insights instantly.
What are the support options? List all.
Live chat support, dedicated analyst.