"I'm trying this new product idea. It might not work! So of course I'll reduce my costs, control my risks. Does my idea even need a logo? In my case, it did. And I knew that Logology's logos had an overall style that matched the visual traits of the product I was building. So I started the questionnaire, answered the questions, and boom, out came a few really great logos, and one that was surprisingly perfect! So I finished up my landing page, built it in public, secured the domain, and then purchased the logo. Easy peasy. I'll do this again for future projects."