"We have been delighted with how well the brand works with the name. We wanted the brand to communicate an optimism and a freshness. As a company, we want to create communities that thrive, and our brand had to suggest the energy and openness required to create and maintain thriving communities. Our customers’ feedback overwhelmingly suggests that it does this in spades. Importantly the brand has also influenced the perception of many of our staff about the culture we want to create. Our bright, open branding reinforces the optimism and openness we want to see in our behaviours and values."