"I saw that if I could show them things that were more relevant, they’re going to click on that; they’re going to spend more time on my site exploring, and they’re much more likely to convert. So this was hugely interesting, because it told me, basically, there’s a lot of lift for my overall business for any product where I could attribute them in this more reliable way. I’m engaging customers by showing them more relevant products, and I’m helping them complete their shopping journey, which is good for them and good for me and good for their value to me in the long term.”