At LIDA, They have a simple, but crucial, mission: They are here to define personal. Because the old ways are broken. Because people expect more from the brands they favor with their attention. Because every brand must offer matchless value. Because to add value, you must be of personal value. They are a customer engagement agency for brands with the ambition to become more relevant With a unique heritage in both brand and CRM, and a wealth of experience in today’s constantly evolving channel mix, LIDA is recognised as one of the top Customer Engagement agencies worldwide.