"We had two websites, hosted in two different places and developed by different companies. We approached LS because they have worked with Michelin and understand the framework of our corporate rules on websites and digital presentation. We wanted to integrate both sites into one, as an ecommerce and trade site solution and to make the changes we required to bring the site up to date for use across the many platforms that are used in today’s modern environment. We also required the new site to be responsive as more and more online purchases are made from mobile platforms. The site is also able to read our database of products without having to manually enter these into the site, cutting out the repetitive manual entry of records across two websites and stock control inventory."