Lesniak Swann partners with B2B brands to understand the emotions and motivations that drive their audiences, harnessing these with creativity and technology to build unfair competitive advantage. They are here to help B2B brands grow, so naturally there is a strong commercial focus to everything they do. All activity is closely tracked through to pipeline value, closely aligned with business KPIs, and has delivered some fantastic ROI for clients.
"Rooflights are often perceived as difficult to specify because they typically have many options to choose from – size, shape, glazing material, thermal performance, lighting effect, ventilation etc. In the case of the Mardome modular rooflight range there are hundreds of thousands of possible permutations to satisfy nearly any requirement. From our first meeting it was clear Lesniak Swann understood exactly what we were trying to achieve when we proposed our Mardome configurator. They knew from the outset that this project wasn’t about a website, but rather an online communication tool that would demystify the world of rooflights, and make it simple for anyone to specify our products. They also knew that this was just the start, and so worked with us to develop a system that can evolve with us. We’ve been consistently impressed by their knowledge, enthusiasm, creativity and skill in crafting a system that will ultimately revolutionise the way we do business."
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