"This last year, one of the things that we did was I started going through our sales process and I documented every different piece of software that we use from the time that we receive our lead to the time that we contract an invoice. And we found we use 12 pieces of technology for this entire customer journey. It was creating a massive burden on my staff and on my roster. It became very complicated and complex. I could navigate it because I designed it, but it was not simple and easy to use. So we began interviewing these companies and we had these 12 pieces of software that we were using written out with what we were using them for. My goal in interviewing software companies was how many of these software solutions can I remove with one sales software program. As we wrote up these 12, we interviewed with Farith and his team, what we found was their software literally checked 12 out of 12 boxes."