"Traction is a platform that leads with accounting. Our core functionality is using actual financial records to drive both the farm entity and field profit analysis. To do this, it is important that our cloud-based platform keeps all the farm data integrated in one place, giving farmers what they need, …

“We could bring in multiple data integrations quicker than doing them one at a time. This quicker startup time is made possible as Leaf translates data from a proprietary format and standardizes the naming conventions of all data into a single format we can easily use.”