At Lawrence & Schiller, they're creative problem solvers tackling everything from marketing and branding problems to business and strategy. Their team takes a smarter approach using insights, audience intel and more to develop all-encompassing, award-winning campaigns. L&S promises to Outthink & Outdo - and ultimately drive outstanding results for their clients. And because of that, they land on smarter, more strategic solutions that buck trends and make market leaders. With more than four decades of experience, Lawrence & Schiller is a nationally recognized marketing communications firm with locations in Minneapolis, MN, and Sioux Falls, SD. They're one of the region’s largest agencies, specializing in strategic planning, market research, branding, creative, media, digital marketing and public relations.
“We wanted to freshen up & modernize their current Celtic cross while also bringing in elements that relate to their roots. We took inspiration from their world-famous bagpipe band’s plaid kilts to come up with the concentric circles. They interlock in the middle to create a Celtic knot, representing unity. We also used a serif typeface to tie even further back to the Iona namesake itself – Iona Abbey.”
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