"We worked with Launching Labs for a complete rebrand from the ground up using some existing elements. Mary and Alison conducted structured sessions to develop a new name and tagline, which was very helpful for helping us understand who we were and where we were going. This question and answer method got all of us what we needed to move forward. They also developed our logo designs and presented a dozen options until we narrowed to two, then one, then a few minor changes. The process took several months and the Launching Labs team kept moving the process in the right direction so we were able to hit our deadline. In the end we received the assets in a style guide and a logo kit which we use nearly every day for different sizes, web, digital, print, etc. They listened to our concerns about positioning and incorporated them in the name, tagline and logo. Overall great value for a full rebrand and company naming strategy sessions."