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    Jennings worked with dozens of hospitals and healthcare organizations. They have gained a great deal of experience working on integrated projects for Physician Recruitment and Retention, Rebranding and Brand Launches, Physician Relations, Crisis Communication, Patient Acquisition, and Brand Ambassador Training. They work with clients to maximize the effectiveness of many different communication platforms and tactics, including digital, social media, consumer advertising, consumer engagement, and physician-based internal and external programs.

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    Lazar Partners provides a broad range of incisive, strategic communications and marketing support for the most innovative companies in healthcare. They cultivate long-term partnerships with their clients to help them attain their most ambitious business objectives. Their integrated communications capabilities enhance their clients’ abilities to form productive relationships with key influencers, while validating their products and companies. Both private and public companies have benefited from their creative approaches to strengthening relationships with multiple audiences including healthcare professionals, patients, third-party organizations, the financial community, the media and potential business partners.

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    Natively was born from the need for businesses to adapt to the changing demands of the consumer landscape they see today. It might seem obvious, but the nuances and layers of business and startup marketing go far beyond technology and simple self-promotion. As a digital native, founder Lydia Nicoll understands that on one hand, today’s consumers, especially of younger generations, are smarter and savvier than ever. Gimmicks and tricks and clickbait are a faster way to lose potential customers than to actually gain them making it more imperative than ever for companies to level with their audiences. Digital natives, or those who were raised in the computer and internet era, are quickly growing in purchasing power, making them a demographic that can’t be ignored.

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