LAB is an award-winning independent digital agency with offices in Soho and Cape Town. Founded over 15 years ago, the agency has 55 full-time staff and many associates. With clients including Danone, Tipi, System 1 Group, The Guardian and Keith Prowse, LAB offers a full suite of digital services, uniquely mixed with a blend of consumer neuroscience, psychology and behavioural economics. LAB works with enterprise-level organisations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum’s Top 100 Independent Agencies, LAB was also named a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2018.
“The framework that Lab take is a very interesting and unique approach. It delves deep into the consumer's psyche, behaviour and motivations, which gives a higher grade of clarity in terms of what the audience really feels and what really drives their buying process."
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