Describe who the software is best for - their role(s) within what kind of companies.
Klipfolio is ideally suited for business owners, executives, marketers and sales operators working at SMEs, who want to gain control and drive the performance of their business or department.
How does this software benefit them?
Klipfolio enables users to connect and combine data coming from different places, mash it up to create custom metrics, and publish metrics and KPIs on dashboards that can be shared and monitored on multiple devices including wall mounted TVs and mobile devices. These dashboards can promote data transparency within an organization, breaking down departmental silos and rallying teams around common performance metrics and KPIs. A culture of data monitoring fosters continual improvement rather than periodic course correction. Leaders gain a greater sense of control and confidence in the health and performance of the business when real-time KPIs are always within reach.
How technical do users need to be to use the software?
Klipfolio was built to enable a wide variety of users to build meaningful metrics and data visualizations without the need for development or IT support. It will take time to harness the full power and potential of Klipfolio (a full course will take about 5 hours to complete), but basic data visualizations can be built after watching a few video tutorials. Pre-built content can be added in 5 minutes or less if you've got your credentials handy.
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