KINSHIP is the web of social relationships that form an important part of human societies: connection. KINSHIP refers to the foundation of social relationships in human cultures; how human social groups are constructed – their patterns, meanings and obligations; and also why they are constructed at all. To understand KINSHIP, brands need to understand the patterns, the groups, the conversations, the people, and ultimately the data. A data-driven strategy not only lays out Kinship touch-points across the customer journey, but also looks outside of marketing and communications for sources of stories – areas like customer service, sales, product development, technical support, human resources, and customers themselves.
“We are a customer-first company and we are putting customers at the heart of everything that we do. Those 69 million customers that we serve every day, that is what really matters to us.”
Read KINSHIP digital Reviews, Testimonials & Customer References from 10 real KINSHIP digital customers.
Browse KINSHIP digital Case Studies, Customer Success Stories, & Customer References from 18 businesses that use KINSHIP digital.