KINSHIP is the web of social relationships that form an important part of human societies: connection. KINSHIP refers to the foundation of social relationships in human cultures; how human social groups are constructed β their patterns, meanings and obligations; and also why they are constructed at all. To understand KINSHIP, brands need to understand the patterns, the groups, the conversations, the people, and ultimately the data. A data-driven strategy not only lays out Kinship touch-points across the customer journey, but also looks outside of marketing and communications for sources of stories β areas like customer service, sales, product development, technical support, human resources, and customers themselves.
βThe team at KINSHIP digital has helped Red Hat define our social media strategy, planning and executing within a cross functional business strategy. Through a Social Media Assessment KINSHIP digital assisted Red Hat leverage social media for demand generation, improving brand reputation, creating a better customer experience, analyzing market dynamics in near real time.β
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