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Ad agencies start with a consumer problem and create an ad campaign. They’re different. They’re entrepreneurs who see a consumer problem and then invent a better way. Sometimes that better way is advertising. Sometimes, it’s not. Inventing a better way is exactly what they’ve been doing for more than 50 years. They’ve started businesses, grown businesses, sold businesses. They’ve developed entirely new retail models. And yes, they’ve created some of the country’s best known ad campaigns. There’s always a better way. Take it from an agency who’s not just in the advertising business. But in the business business.
McCann Enterprise is the Corporate and B2B centre of excellence at McCann WorldGroup. They develop powerful ideas that help transform businesses and achieve their long-term goals by combining brand strategy, customer experience and expertise of routes-to-market. They focus specifically on businesses looking to embrace a step-change, and they help their clients to understand their own cultures and communicate in a way that expresses who they really are.
The Kite Factory is a leading independent media planning & buying agency who create ideas that deliver. Their award-winning ideas come from their people. People who are switched on to the world and focused on thinking creatively. They work with clients and partners to drive efficiency of marketing spend across the entire consumer journey. Testing the wind as they go to ensure their ideas go the distance.
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