"When we went upmarket, it was essential to overhaul our website which was a bit older and did not stick to the expectations of our customers became more digital over time. With Kaliop, we focused on a work of evolution regarding design, navigation and conversion. Kaliop teams have therefore proposed to overhaul the architecture of the home completely, highlighting more editorial content, based on visuals more present. During workshops, we also exchanged on how to bring smoother navigation, through more advanced filters that are more relevant to customers, and reducing the number of clicks when ordering. The new site is a great success; traffic has increased, the bounce rate has dropped, and has been very well received by our most loyal customers!"