"My Pet Pals has transformed the way we talk to children. John Brown has created a brand that children recognise as one that teaches them about pet welfare in a fun and exciting way — and that’s really important to us, as these are the next generation of pet owners."

"The relaunched magazine has really pushed the fashion-forward credentials of the F&F brand without alienating our core customer, which is exactly what we wanted to achieve. The multiplatform content gives us global reach and maximises customer engagement. We are absolutely delighted with the programme."