“The campaign was a great success. It helped our distributors and end users gain a better understanding of the benefits of using PVC Cling Film. The interactive leaflet is regularly used by our distributors to communicate the benefits to chefs that order from them, and the printed leaflet has been a huge help for the sales team. In addition, the campaign itself has been instrumental in changing some misplaced conceptions surrounding PVC Cling Film. Overall, we are extremely delighted with the outcomes of the campaign and look forward to seeing the results from the Benefits are Clear project as a whole.”