"I would say that ethical marketing turns on this idea that what you do is an accurate reflection of who you are, in the sense that if a company has values, and the presumption of its existence is that it’s going to play a meaningful role in the world and have a positive impact on people’s lives, then that’s what you deliver through your supply chain, through your HR department, and the culture you build through your employees, through the products you take to market and the way you innovate, through to the types of marketing you do, and ultimately to the impact work and community giving that you do."