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McLellan Marketing Group view marketing through the same lens. None of their clients, no matter how large, has an infinite budget. Every dollar they spend has to yield something that gets them closer to the finish line. Sometimes the yield is that they learn something new about their prospects. Sometimes it’s that they get a repeat sale from a happy client. And often, it’s that they have moved a prospect a little further in the sales funnel towards their first purchase. Marketing is an imprecise science for sure. But that doesn’t mean they can’t measure. They start every new client relationship and project by defining what they are going to measure. They set success metrics and then gauge their efforts against those tangible measurables.
Mintz + Hoke is a Advertising agency and Connecticut top workplace using media, digital, design and PR to change the mindsets of their clients' customers. They are immersively different. They become surgeons and insurance brokers and financial advisors and whatever else is necessary. It's the only way to truly understand everything about what matters most their clients' customers. So they crawl up inside their heads, make themselves comfortable, and with a resolute curiosity, sniff out insights that, once uncovered, dusted off and polished, have the power to make people feel, think and act.
RoseComm® is a strategic communications firm that helps clients uncover and share their stories with their target audiences. The agency gives clients a voice by engaging trusted industry influencers and enlisting their support in educating the marketplace. The RoseComm® team of seasoned professionals works in concert with all facets of the marketing communications discipline to ensure their clients’ brands manifest in their public relations initiatives.
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