iRise allows you to innovate, it allows you to explore different ways of doing things. The words 'what if' or 'if we did it that way' – you can't build that into a functional specification, but you can certainly build it into the Agile style dialogue that iRise enables.

The biggest problem we have with software development projects is ensuring the requirements identified up front match the requirements at the point of delivery. Traditional functional requirements documents and static screen shots do not provide either the consumers or the developers with sufficient granularity, which bogs down the requirements process and often leads to unexpected late-stage rework. We first learned about the ability to accelerate software development projects with iRise in 2011 and have already leveraged visualization to accelerate critical development projects in our Agile development lifecycle. Our goal is to improve on-time delivery of our racing-related software which will be intuitive and of immediate benefit to its users, and iRise is a mission-critical element of our strategy to achieve that.