14 iProspect Testimonials

"Staples’ digital co-op program has been a huge success and iProspect has been a fantastic partner. Co-op has given Staples the ability to amplify our media dollars and go to market in a larger sense. We’ve created deeper relationships with the digital marketers at our vendor partners."

"Results were immediate and impactful. We saw a 145 percent increase in CTR versus our original campaigns."

"This campaign exceeded our every expectation. The scale and rigor of the testing, highly sophisticated and integrated use of data for segmentation, and scope of our creative personalization against those newly segmented audiences was incredible - unlike anything we’d attempted before. We created a direct digital sales channel that enabled us to reach and convert the micro business audience more efficiently than we’d thought possible."

"It was the perfect opportunity to blend all the elements of the Chevy brand – the people we serve, the charities we support, and the values we stand for – in a new way, a way that exemplifies the innovative spirit and dependable strength of the Chevy brand."

"TEN: The Enthusiast Network has multiple SEO challenges. We need to effectively optimize our site’s performance in today’s mobile-first world, keep the search engine’s quality scores up for traffic reasons, and deliver the experience our customers want - all while maintaining our monetization and engagement levels. When a Google algorithm update caused declines in our organic traffic, iProspect audited our site, provided specific recommendations, and put a swat team on the case. Within three months we began to see SEO recovery. Eleven months later, our SEO traffic is up more than 130% year over year. iProspect's SME portfolio approach helped us to uncover every opportunity, size the effort and impact, and achieve all our intertwined and complex goals."

"With innovative thinking and collaboration, iProspect and GMC improved un-branded SEO ranking and drove traffic. GMC also gained some surprising and valuable insights about that traffic."

"We had to look at things a different way, using different data points; pulling pertinent information from the adidas retail stores, plus relevant industry data, we developed a unique way to report to the client an applied conversion rate."

"iProspect ran the KPO optimizer in early September 2013. The resulting effect on revenue was immediate. The program enabled us to maintain scalability in a way that had a positive impact on our SEM campaigns. I believe iProspect would agree that we could now react much faster to marketplace trends. We have been very pleased with the performance of the Kenshoo KPO and look forward to even greater efficiencies as the algorithm continues to gather data."

"After nine years working together on March Madness campaigns, coming up with a new PPC approach that would yield these kinds of results was not easy. But, we can always count on iProspect to come to the table with smart ideas that drive the kind of performance we expect."

"We sought an innovative way to promote our back-to-school deals to moms during peak shopping weeks. Waze was the perfect platform to deliver a relevant message at the right time (e.g., when moms were near a Staples store). We’re encouraged by the results and excited to continue testing additional personalized mobile strategies."

"iProspect has been key for us because of their great project management and passion for What'sRed."

"We expected to see growth as a result of creating a clear, unique presence for each brand, but we didn't expect the shift to happen so immediately or for the jump to be so dramatic. We placed a lot of trust in iProspect right out of the gate, and they proved to deserve it. Their ability to jump in and quickly become an efficient extension of our team was a huge asset to the project."

"You have to have the courage to actually make the change. Because of this work, we were able to substantially increase our digital investment and dramatically improve our investment strategy to enable cross-agency planning and full-funnel media plans. It has delivered a top-down paradigm shift that has fundamentally changed the way we market to our customers."

"Remarketing Lists for Search Ads has made our AdWords budget work harder. With this approach we see higher conversion rates of engagement, and RLSA helps us to better utilize our marketing spend with more efficiency and greater scale."