"Having the luxury of being involved with many different dealerships in the Midwest has afforded me the opportunity to see the work of vendors both good and bad. There are unfortunately many who are airport players that can talk a good game but don’t deliver results. David is the exact opposite and has the philosophy of “what’s best for the dealer is best for IPitcrew.” We have had him bring his expertise into many of dealerships we work with and simply stated he delivers exactly what says he can deliver. He sees the dealership and their approach to marketing completely different than anyone that I have been around. He doesn’t always tell you what you want to hear but when it comes to the Digital media marketing there is not anyone that is even playing the same game as him. I first met David during my time in the Dealer MBA program at Northwood. Due to his expertise and willingness to teach and share his values and framework for marketing I found myself drawn into conversations that always challenged me to think differently. I’m lucky to have met David and not only is he my go to expert to bounce ideas off to help our customers gain an edge in their prospective market, but he has also become a great friend. He has impeccable values and if I owned a dealership at some point he would definitely be one of the first “Strategic Partners” that I would put in place to help us dominate the market."