Intouch.com is a two-sided media network in which physical retailers enrol their in-store digital displays and advertisers compete to advertise on them. The problem they’re solving - Digital retailers use data to study shoppers’ online behaviour, predict their needs, and eliminate any friction points in the decision-making process. As a result, they provide shopping journeys that are very low on cognitive-stress and therefore high on conversions / revenue. The problem is that digital-born retailers are moving to the offline world to increase their market share, and physical retailers are lacking the technology to compete with the complex data models digital ones have.