
Intouch.com is a two-sided media network in which physical retailers enrol their in-store digital displays and advertisers compete to advertise on them. The problem they’re solving - Digital retailers use data to study shoppers’ online behaviour, predict their needs, and eliminate any friction points in the decision-making process. As a result, they provide shopping journeys that are very low on cognitive-stress and therefore high on conversions / revenue. The problem is that digital-born retailers are moving to the offline world to increase their market share, and physical retailers are lacking the technology to compete with the complex data models digital ones have.

“The AI technology of Intouch.com is a real asset to our brand & shopper activation activities within the Netherlands. Our joint vision is driving what shopper marketing should be about: being relevant by providing shoppers with the right solution at the right time. The data driven personalisation platform of Intouch.com makes our in-store activations even more relevant to the shoppers. We are proud of this partnership and are looking forward to the growth opportunities this will bring.”







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