Intouch.com is a two-sided media network in which physical retailers enrol their in-store digital displays and advertisers compete to advertise on them. The problem they’re solving - Digital retailers use data to study shoppers’ online behaviour, predict their needs, and eliminate any friction points in the decision-making process. As a result, they provide shopping journeys that are very low on cognitive-stress and therefore high on conversions / revenue. The problem is that digital-born retailers are moving to the offline world to increase their market share, and physical retailers are lacking the technology to compete with the complex data models digital ones have.
“At Circle K, we continue to invest in the development and implementation of this innovative new technology to make our customers in store experience that bit easier. We are delighted …
“This partnership allows our customers to benefit from Intouch.com’s experience and expertise in the field of artificial intelligence. They have a proven track record of significantly driving sales in fuel …
“The reason we have chosen to partner with Intouch is that we were looking for a partner who understood the difference between advertisement to online and offline customers. Working with …
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