inriver

"PIM became the solution for us - the one place where the ”single source of truth” can be found. One location for consistent and uniform product information for the entire organization. Although we still are at the beginning of the whole content enrichment, we have immediately noticed the great benefits of PIM. Especially the speed at which we can deliver content (images and product information) has greatly improved.”

"With multiple PIM projects underway, we can now connect PIM to brand websites like MercuryMarine.com, Mercury Racing, and other Brunswick division sites. We also still do a lot of print publishing with an existing system and are now able to enrich product data in PIM before sending to catalogs, making that process more efficient."

“We are a very product-oriented and sales-oriented company. Everything circulates around the products, and we realized we had to get the information out about our products much faster. We are right now in the process of building our base of product information with texts and images, structuring it well and taking time to make it right from the start, so that we can use this to the full capacity of inRiver PIM for all channels. With this base, and with the upcoming e-commerce, our customers will be able to do a quick search and find our products both sooner and easier. We selected inRiver PIM because inRiver has a product that fits us, because their product packaging and pricing model makes it accessible also for smaller companies like us. inRiver also has a good partner network that gave us a good provider for implementation. We also saw that manydifferent companies of varying size use inRiver PIM, so we felt this was just right for us."