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    DSA is a global exhibitions and events agency.Founded in 1995 and still independently owned, they produce exhibition and event experiences that create brand impact, audience engagement and measurable results.

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    HelloConvo is an influencer agency that provides e-commerce brands with best-in-class influencer marketing strategy and influencer campaign management. They deliver turnkey influencer management and UGC creative designed to generate buzz, organically extend brands into relevant audiences on social, and increase sales.

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    The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.

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