Informa TechTarget Review

Overview

TechTarget is a leading provider of purchase intent-focused sales and marketing services that deliver impact for technology firms. The company presents editorial content from over 140 targeted technology websites, attracting buyers who are researching companies’ IT requirements. TechTarget understands the content consumption of tech buyers to generate purchase insights that drive impactful sales and marketing campaigns for its global clients.

Further, TechTarget recognizes that enterprise tech purchasers require definitive insight and guidance while researching purchases. Designed particularly for them, TechTarget’s content gets first-page ranks in organic search for over 10,000 subjects. The company studies the marketing and editorial consumption patterns of its readership to offer actionable insights on their behaviors and needs.

Benefits

TechTarget’s Core Features

Audience

Attract your buyers more accurately and faster by allowing TechTarget to influence them early in the funnel. Buyers looking for a technology they require, come upon TechTarget which collects information on them. This helps organizations to locate their target segments that are searching for products.

Purchase Intent

TechTarget’s produces articles that provide content which attracts the right people. Thus, their articles delve more on problem-resolving technical content and not on general news. The software allows you to learn who and when to target as its analytics functionality tells when the purchaser is searching for the technology. This saves you time as the platform gives you details only about interested prospects.  

Marketing Activation

You can utilize insights on real purchase intent and effective marketing strategies to reach your goals more quickly. The vendor offers a range of tactics to solve the specific technological issues of sales and marketing teams. TechTarget’s software makes processes clearer and enhances visibility in your team.

Product Features

Pricing

TechTarget pricing information is not publicly available. Contact the company directly to get the latest and correct pricing details.