It’s great to have an expert support team at Influence Health, and a digital resource we can use to answer questions from internal stakeholders. As a result, the marketing team is becoming more knowledgeable in online listings management and the life of Google listings, in addition to more confidence in our answers to internal stakeholders.

Managing our physician and location listings across the web used to be overwhelming, especially with our constant and inevitable staffing changes. Now we have peace of mind knowing our listings are correct, consistent and visible wherever our patients are searching for it.

Developing successful paid and local search strategies exceeded the capacity of our internal team. Influence Health was a natural part of our team, and were invaluable in effectively and efficiently building campaigns that ultimately helped us dominate our target search results.

There is a great deal of good coming out of the campaign with Persuade – we’re raising awareness about mental health illnesses, we’re giving patients better, easier access to care and we’re working to remove the stigma associated with mental illness. Most importantly, because as marketers our ultimate job is to drive revenue, this campaign has given us the kind of return on investment we need to justify its existence and continuation.

The CRM provides us with a multi-functional tool to accurately communicate with our patients and potential patients. Everyone from the OB clinic, to the OB department, to Marketing has been collaborating to collect and upload data into our CRM, which is already showing ROMI.

Without the right technology in place, it’s impossible to reach the right person at the right time to make conversions and affect outcomes. There are many effective intricacies in the technology from Infl uence Health, but at the core, our multi-channel initiatives were successful because this technology nailed three very important components—automation, monitoring and reporting.

Before partnering with Influence Health on directory listings, managing listings felt like the Wild West. It was a constant challenge to claim our listings and it was never clear why a correct listing would suddenly change and show incorrect information. We were constantly putting out fires. By partnering with Influence Health, we have peace of mind that we are staying on top of these changes and centralizing our efforts to keep our listings up to date.

Influence Health’s reputation management solution is comparable to many on the market, but what distinguishes them from others is that they understand our unique healthcare challenges and have been able to quickly set up a highly successful program.

Our small team faced a steep learning curve in determining how to efficiently manage online listings for our physicians and facilities, and we just didn’t have the clout to get the support we needed directly from the directories. Each directory had its own nuances, and the rules seemed to be in constant flux. Outsourcing to Influence Health was the best option, and we saw improvements right away. Their easy-to-follow tracking reports allowed us to monitor progress and share the improvements with others in our organization. It’s a great relief to have online directories under control, freeing staff to work on other aspects of our organization’s online presence.